Need to learn a new “language” in your business?
When you need to drive home a new concept, or fresh perspective, change direction or launch a new idea, a neutral third party can often be the catalyst you need.
Remaining engaged not only with customers but also employees is crucial, especially with the need to speak across cultures and generations.
As a sales manager and business owner I quickly learned that:
- A job promotion doesn’t make you a leader.
- Knowing the material doesn’t make you an effective trainer.
Making corporate training stick
What makes a successful meeting, conference, or retreat?
A compelling speaker.
Who can help drive home new material to your teams?
An experienced trainer.
Have you ever noticed how even the most introverted person will voice an opinion of an “outsider”? Whether it’s about content or delivery, the conversation will flow.
Was the presenter engaging and entertaining, or lame and ineffective? I always conclude my events with something my students call a “Donna-ism:” “Information acquired but not acted upon is just a souvenir.”
The right speaker is relatable, with a backstory that can connect with the audience’s experiences, goals or perceived challenges as well as point out the light at the end of the tunnel (Hero’s journey). The greater their variety of experiences, the easier it is to relate with the audience. A person born into privilege may not connect with everyone, but a person who has worked their way up with experiences on all levels will have the attention and admiration of a wider range people.
The right speaker motivates, by bringing fresh energy to the team, changing perspective or reaffirming the direction of the project/audience.
The right speaker educates, by sharing new trends or thinking that helps your team improve performance.
Donna Smith Bellinger offers all this and more. A unique combination of real world experience, old fashioned wisdom and an understanding of the importance of technology and diversity in this changing world. A “down-to-earth” conversation that resonates with everyone.
The return on investment can be seen in staff retention, improved morale and increased sales.
Results, not just “souvenirs.”