As business owners, we all wish there were more hours in the day so we could get everything done. While we can’t control time, there is one way we can create more hours in the day: hire someone else to take certain tasks off your to-do list.
A lot of entrepreneurs make the mistake of thinking they must do everything, especially when they’re just starting out, but here’s why that’s not a good idea.
You Waste Time
When you try to do something that’s not in your wheelhouse, you usually end up spending a lot of time on it, and the result is never as good as if you had just hired someone who excels at that task and can do it in a fraction of the time it would take you. Why waste time beating your head against the wall when you could spend that time serving your clients or making sales calls?
You Waste Money
A lot of people hesitate to outsource tasks or hire new employees because they only think about the dollar amount required to hire that person. As I mentioned in the previous section, when you hire other people to take certain tasks off your hands, that frees you up to do the things in your business that only you can do, which gives you opportunities to make more money in your business. If you hire the right person for the job, the amount of extra money you’ll be able to make while they’re working on their tasks should far outweigh the salary you pay them.
You Waste Opportunities
There are certain things every business needs that you either must do yourself or hire someone else to do for you, but letting it slide is not an option.
No selfies please when it comes to branding. If you are not willing to invest in your brand, it looks like you don’t value your business. If you won’t invest in yourself – why should your prospect?
A website is another perfect example of something every business needs that should be outsourced to a professional. A poorly designed website that takes forever to load will not only fail to attract cold leads but could also turn away warm leads who are looking for more information about you.
Too many entrepreneurs look at the expense of hiring a professional web designer and decide they’re better off doing it themselves when they should really leave it to the professionals. Your website needs to reflect your brand, and if it says “I don’t know what I’m doing” people will assume that extends to the products/services you provide, and they’ll go somewhere else.
It’s one thing to say you need to build a team to handle the various aspects of your business, but it’s another thing entirely to find, vet, hire, and train the right people. Fortunately, that’s an area in which I excel, so don’t hesitate to reach out if you need help making sure you’re hiring a team that supports you in growing your business.
If you’re ready to grow your team so you can grow your sales, book a free consultation with me now.